service design and social identity project developed for Piedibus Mozzate, the service that accompanies children to elementary school in the municipality of Mozzate (Como), every morning.

the intervention aimed at creating a distinctive visual system, focused on the essential. characterized by a vibrant color palette and a graphic treatment that recalls drawing, the identity fully reflects its main target: children and local realities.

the work stands out for the use of a custom font, Piedibus Mozzate, and for an integrated communication strategy that includes road signage and social media campaigns.