BAAS IS BACK IN TOWN Logo

Exhibition concept

"BAAS IS BACK IN TOWN" is a fictional Milan Design Week 2027 exhibition held at Triennale, Milan. evolving Maarten Baas's 2014 critique against hyper-documentation, this installation transforms spectators into the actual exhibits.

it exposes a semantic vacuum where the will to post on social media during Fuorisalone replaces the willingness to understand. through an exhibition path featuring a carousel, a chandeliers' hallway, hidden cameras, and mocking actors, visitors unknowingly become part of a live backstage show, which features screens that visually expose visitors who have this behaviour.

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