Neighbourhood Urban Studies (NUS) is a post-graduate institute where urban theory meets social practice. among its completed interventions, the development of its institutional identity is deeply rooted in the NOLO district of Milan; this corporate identity was crafted to reflect an inclusive and sustainability-focused approach, mirroring the local soul and cultural variety.

complementing this, for practical application, a multi-user branded keyring was created as a merchandising/tool object. this keyring embodies the institute's spirit by uniting people regardless of their background, with the brandmark itself emphasizing the connection between individuals within a unified community.